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HERO CAN 518
518 ISN'T JUST A NUMBER
“A BIG STORY BEHIND A SMALL ENERGY DRINK CAN”
Within the scope of Hero Can, historically the first can from the cultural environment of the Czech Republic, Red Bull has decided to make a can with Vladimir 518. Apart from Vladimir 518’s portrait and tag, each of the more than six million cans also bears a link to the website redbull.cz/518, on which the user will find twenty locations connected with the life and work of Vladimir 518. Each of the twenty chapters is basically a story relating to the given location. The user can read only half of the text – they get the rest if they check in from the given location via the microsite. The people with the largest number of visits to the afore-mentioned locations, which are counted via the digital “check-in”, can win entry to an exclusive, secret concert by Vladimir 518. Front prepared the website content, i.e. twenty locations, the Zanzibar diary about Vladimir’s stay in Zanzibar, the collection of materials for the book, and a significant part of the fragments of his last solo record, Ultra! Ultra!, which were also created on the east coast of Africa.
Zanzibar diary entries