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Points of Sale
“What looks like a fridge may not actually be a fridge!”
We executed a creative concept for Kopparberg: product frames, animations and a video frame with a 3D bottle. For Excelent, we developed the so-called “fake fridge” frame, which, when attached to a wall above a bar, looks like a hanging refrigerator full of beer. Using various animation presets, it can simulate an empty fridge with one last beer or a broken fridge with a flickering light. In this project, Front took care of everything from the creation of the primary concept through to the animations, final production and realization. As with previous projects, we also created the concept for the Jägermeister bar and carried out the related production and execution. We also tailor-made a bar design for each individual event, as all events require an individualized approach.