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Red Bull Noir
“A concept coupled with a brilliant idea are key to an enjoyable conference”
Front participated in the preparation of a conference for Red Bull’s wholesale partners held at the Hluboká nad Vltavou castle. We were in charge of its visual concept and the concept of the invitation process. We based the visuals on the outlines of a female face. For the invitation process, we created a fictional persona of the “Impresario”, who first emailed the participants and asked for a correspondence address, to which he then delivered a black package. Inside was a can of Red Bull and a flash drive with a single audio file of a personalized invitation to the event, which was automatically deleted after playing. The name of the event, its visual aspects and the Impresario character were all inspired by Moulin Rouge and cabaret aesthetics.
steps in the invitation process