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Meet the Giants

Front idea

“96 tons of the future”

Meet the Giants was a festival zone designed and realized by Front for the purposes of non-branded marketing communication. We came up with its programme and accompanying activities and brought it all to life, with a special focus on our carefully selected “opinion leaders”, who were crucial to the success of the entire concept. The ingenuously designed festival dome was a unique space hemmed in by scaffolding with two suspended semitransparent LED screens showing thematic graphics and video loops with an overview of the zone’s programme. Inside the zone there was a party tent with a stage (the list of artists included our opinion leaders Vladimir 518 and Pil C). There was also a graffiti wall, a burger-serving joint Salt’n’Pepa, and the visitors could admire the skills of Kristina Ambrozová and Jakub Stýblo of Analog Bros during their silk-screen printing workshops. Just by the way – in the course of this summer we had to move 96 tons of material from one festival to another, and we were fully in charge of the construction, deconstruction and production of the whole Meet the Giants zone. The logical outgrowth of our cooperation with Philip Morris CZ/SK was the UP4PRAGUE event.
  • 96

    tons of the future

  • 92

    music line-up slots

  • 8

    opinion leaders