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Our Passion

“From Peanuts to Lagerfeld”

The skateboarding brand Vans is our big passion – all of us at Front have very close ties with the Vans crew, so it may not come as a surprise that we like to work with this traditional and extremely cool brand on a frequent basis. The first event we organized for Vans was an exclusive Press Day for selected journalists with a presentation of six new collections for 2017. The event was held in the attractive premises of the industrial space called Továrna (“The Factory”) in Prague. We were in charge of the creative aspects of the event and had full freedom as to how we would approach the presentations. To launch the collaboration of Vans and Peanuts, we came up with the idea for a movie theatre, and we introduced the Ultra Lite collection with a symbolically levitating pair of shoes. We were also asked to take care of a launch event for the Ultra Range PRO skate shoe during Grand Prix Beroun. We were responsible for the complete production of the wall ride, the subsequent placement of the Ultra Range PRO shoe into the Vans showroom and for the release of the Boom Boom ladies collection. The height of our collaboration with Vans was the unparalleled presentation of their partnership with Karel Lagerfeld during the prestigious fashion event Mercedes-Benz Prague Fashion Week. We also regularly design the shop windows for all their outlets and produce POS materials such as banners, stickers or vouchers. We hope our collaboration with Vans is only going to get bigger and better!
  • 3

    years of collab

  • 2,5 mil

    steps while wearing Vans

  • 76

    introduced shoes