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“The engine to drive your event”
From start-to-finish our own concept, Front created the Jäger Beets car for our client, the Czech Republic’s distributor of Jägermeister. It was an absolutely unique idea and there is nothing like it anywhere else in the world. It was custom-designed and built for the client, including an integrated high-performance “tap machine” in the trunk with a cooling capacity down to –18 °C. It is operated by a special promotions-only team that drives it to various “welcome drink” events. Apart from the car’s concept and actual building, Front is also in charge of maximizing the car’s exposure, which we do through the creation of an activation plan.