Máme společnou vášeň
“Content which a quality lifestyle magazine would be proud to have published”
Part of the comprehensive creative concept for Philip Morris was the M-Point app, which connected the festival-goers with our Meet the Giants zones, and, in addition, it was very closely tied into all of our opinion leaders, i.e. our “GIANTS”. Over the course of the next few months, we published up-to-date short “hot news”, interviews with some of our individual GIANTS, reports from the festival zones and other updates. To sum it up, we provided our M-Point app followers with a constant stream of “fresh” content – information, which a quality lifestyle magazine would be proud to have published. In charge of our app’s written material was our very own Kay Buriánek.