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In some respects, Excelent is a similar type of client to Jägermeister. Using our team, we tried to get as close as possible to the young, developing brand within the scope of the club scene, with an emphasis on artists, street culture, and music and other events throughout the Czech Republic. With the special club bottle, we managed to visit more than 250 establishments a year, with a target of over thirty thousand people, thus showing that beer, too, can be “cool”.