Front

Front prepared a conference for Red Bull’s wholesale partners in Hluboká nad Vltavou Castle. We were in charge of the key visual and the invitation process concept. The visual’s dominant feature was a woman’s face. Within the scope of the invitation process, we created a character of an impresario who first invites respondents, via an e-mail invitation, to send their correspondence addresses, to which he delivered a black package containing a can of Red Bull and a flash drive containing one audio file with a personal invitation to the event. After playback, it was automatically deleted. The visual, the event name Red Bull Noir and the impresario character – it was all inspired by cabaret and the aesthetics of the Moulin Rouge.