Front

The complete creative concept for Philip Morris also included the content of the M-Point application. It was a strong connecting line between the visitor and the Newland festival zone, and even more importantly was very closely linked to all opinion leaders, i.e. GIANTS. Thus, for several months, up-to-date text content was created on the screen whose backbone was short news pieces (so-called “hot news”), interviews with individual GIANTS, reports from festival zones, news… simply very compact and “fresh” content that a good lifestyle magazine wouldn’t be ashamed of. A member of the FRONT team, Kay Buriánek, looked after the content the entire time.