Front

A creative platform which covers several concepts and activities for Philip Morris. It contained regional activation via Newland boxes, so-called MCP (Mass Consumer Promotion) whereby consumers had the opportunity to win various prizes in the autumn wave thanks to codes collected from the boxes.
They helped them choose “opinion leaders” and Giants František Ortmann, Mike Trafik and Kamu. Other points of the fulfilment were festival activations, various accompanying events, and the regular M-Point application content. Last but not least, we also cooked up a plan for the complete realisation of the festival’s points of sale, which contained an interactive tree, DJ decks, bars and the actual tobacco product points of sale, on which half of Barrandov may have worked for us. At the same time, we must mention the beautiful merchandise from the screen printing workshop in the festival activation locations from the Analog Bros studio, or more precisely Kristina Ambrozová.