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We like Jägermeister because it’s a progressive brand, and is always coming up with something new. One of the current feats involves four new flavours, supported by a suitable musical background, so that each of the four tracks represents one distinctive flavour. An audio-gustatory experience of sorts. We created four video spots for their digital department, whose leitmotif is that even different flavours can together form a harmonious whole. Together with the chosen actress, we recorded four different spots, her four different forms, where each of which – just like the music – represents one flavour. We then inserted them into one split screen, into four equally-sized windows, which run in parallel and thereby create the visual form of the entire idea.