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Microsoft – This Connection

New Year's Eve Party

We had the honour of coming up with the concept and execution of the New Year’s Eve party for the Czech branch of Microsoft. We started with a simple contrast which offered itself in the software company – to build everything, at least for that one fun night, on purely analogue experiences. We called the event This Connection, and chose an amazing location almost made for our idea – Sacre Coeur, a deconsecrated church in Smíchov. By its deconsecration, it lost its connectivity to the Church, and for our purpose excellently symbolised a disconnection from the digital world. Even the entire evening’s programme was built on analogue activities and experiences, such as for example a Microsoft photowall imitating the Facebook wall. The evening’s musical component was provided by tried and tested DJs N’zym (with guest guitarist Lukáš Chromek), Forrest Pine and Ondrash. For a midnight surprise, a spectacular laser show symbolically divided the old year from the new with a slicing light.