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Ultrabook zone – Dell/Intel

Front idea

“WHERE AN ULTRABOOK FEELS GOOD”

We arranged brand activation at open air festivals, including complete on site execution, for Dell/Intel. Within the scope of the entire creation, Front constructed a natural ultrabook environment using doodles which were set in an “urban” environment, i.e. on the subway or in coffee shop chill zones.

  • 3,5k

    zone visitors

  • 20

    ultrabooks

  • 1

    subway