Front

The skateboard brand Vans is an affair close to our hearts; everyone in Front is very close to the Vans crew, so it’s no great surprise that we collaborate with this traditional and cool brand happily and frequently. The first event we arranged for Vans was an exclusive press day for selected journalists, at which six collections for the year 2017 were presented. This event took place in the attractive environment of the industrial premises of Továrna [Factory] in Holešovice. Once again we were in charge of the creative part of the event segment, and it was up to us how we wanted to conceive every individual presentation of the entire collection’s parts. For the launch of the collaboration between Vans and Peanuts we came up with a cinema, while during the presentation of the Ultra Lite collection we let the shoes symbolically levitate for a change. We were also entrusted with the launch of the new Ultra Range PRO skate shoe collection within the scope of the Grand Prix Beroun races. We completely realised the wall ride, as well as the subsequent placement of the Ultra Range PRO in the Vans showroom. We also took care of the release of the Boom Boom ladies’ collection, and the icing on the cake of our collaboration was the unsurpassed presentation of the Vans vs. Karl Lagerfeld collaboration within the scope of the prestigious Mercedes-Benz Prague Fashion Week. We also regularly realise the window displays in all their stores, as well as POS materials such as banners, stickers, vouchers and others. And we hope that our work coexistence will continue to deepen.